ICBIM 2025

19-21 September 2025 | Bangkok, Thailand

 

The 9th International Conference on Business and Information Management (ICBIM 2025) hold in Bangkok, Thailand from 19-21 September 2025. The conference was organized by Rajamangala University of Technology Tawan-ok, Thailand, co-organized by Rajamangala University of Technology Suvarnabhumi, Thailand, Chiang Rai Rajabhat University, Thailand, International Auditors for Digital and Data Management Association (IADD), Thailand, Rajamangala University of Technology Thanyaburi, Thailand, Maejo University, Thailand, Valaya Alongkorn Rajabhat University, Thailand and technical supported by Multimedia University, Malaysia

 

Opening & Welcome Address

Opening Ceremony Host: Assoc. Prof. Paniti Netinant, Rajamangala University of Technology Tawan-ok, Thailand
Opening Remarks: Assoc. Prof. Kanakarn Phanniphong, Vice President of Rajamangala University of Technology Tawan-ok, Thailand
Welcome Address:
Assoc. Prof. Pornthipa Ongkunaruk, Kasetsart University, Thailand
Assoc. Prof. Noriyuki Suyama, Toyo University, Japan

The conference commenced with a warm and engaging opening segment hosted by Assoc. Prof. Paniti Netinant. Vice President of Rajamangala University of Technology Tawan-ok (RMUTTO), Assoc. Prof. Kanakarn Phanniphong delivered a heartfelt welcome address, extending sincere greetings to all participants and emphasizing the importance of cross-border academic exchanges in the current global context.

Subsequently, Assoc. Prof. Pornthipa Ongkunaruk and Assoc. Prof. Noriyuki Suyama shared insightful opening remarks. Assoc. Prof. Pornthipa highlighted the latest trends in digital transformation research in Southeast Asia, while Assoc. Prof. Noriyuki underscored the value of interdisciplinary collaboration between Asian academic institutions. Together, their remarks set a vibrant and collaborative tone for the conference, paving the way for rich and meaningful academic discussions throughout the conference.

 

Keynote Speakers

Chair Prof. LEE Kwok On Matthew
Hong Kong Metropolitan University, HKSAR, China
Title: The Influence of Technology Affordance on Addictive Use in the Virtual World: Through the Lens of Virtual-Domain Perfectionism

Chair Prof. LEE Kwok On Matthew’s keynote speech explored the relationship between technology affordance and addictive use in the virtual world. From the perspective of virtual-domain perfectionism, he systematically analyzed how the functional characteristics of virtual world technologies interact with users' perfectionist tendencies to drive addictive behaviors, and provided in-depth insights into the psychological mechanisms behind virtual world addiction.

 

Prof. Yoshifumi Manabe
Kogakuin University, Japan
Title: Multi-Price Lottery for Ticket Lottery Sales

Prof. Yoshifumi Manabe’s keynote talk focused on the innovative multi-price lottery model for ticket lottery sales. He elaborated on the design principles, operational mechanisms and practical application effects of this model, analyzed its advantages in improving lottery participation rates and optimizing revenue distribution, and discussed its potential value for the sustainable development of the lottery industry.

 

Assoc. Prof. Pornthipa Ongkunaruk
Kasetsart University, Thailand
Title: Digital Transformation in Thailand: Opportunities, Challenges, and Future Directions

Assoc. Prof. Pornthipa Ongkunaruk’s keynote speech centered on Thailand's digital transformation journey. She comprehensively sorted out the development opportunities brought by digitalization to Thailand's economy, society and industries, analyzed the core challenges faced in the transformation process such as digital divide and talent shortage, and put forward clear future development directions and practical strategies for Thailand's digital transformation.

 

Assoc. Prof. Alton Chua Yeow Kuan
Nanyang Technological University, Singapore
Title: The Online Deception Research Landscape

Assoc. Prof. Alton Chua Yeow Kuan’s online keynote speech presented a comprehensive overview of the online deception research landscape. He summarized the latest research progress in the field of online deception, including common deception types, identification methods and impact mechanisms, and discussed the emerging research directions and practical countermeasures to address online deception in the digital era.

Invited Speakers

 

Assoc. Prof. Noriyuki Suyama
Toyo University, Japan
Title: Modeling the Psychological and Behavioral Effects of Meteorological Conditions on the Japanese Fashion Retail Sector: A Multivariate Analysis Using SEM

Assoc. Prof. Noriyuki Suyama’s invited talk focused on the fascinating interplay between weather patterns and the fashion business in Japan. Building on previous research, he offered a comprehensive analysis of how climate influences consumer behavior and fashion trends, while also exploring the potential implications for future business strategies in the fashion industry.

 

Prof. Bob Barrett
American Public University, USA
Title: Creating a Community of Artificial Intelligence (AI) Inquiry in Higher Education: Strategies for Building Bridges to Educate, Engage, and Empower Peers in High Education to Embrace Technological Change

Prof. Bob Barrett’s online invited speech centered on fostering an AI inquiry community within higher education. He shared practical strategies to break down barriers between educators, build collaborative bridges, and equip peers in higher education with the knowledge and confidence to embrace technological change, ultimately aiming to empower the academic community to fully leverage AI's potential in teaching and learning.

 

Assoc. Prof. Bambang Leo Handoko
Bina Nusantara University, Indonesia
Title: The Impact of Extended Model of Heuristic Bias on Cryptocurrency Investment Decision

Assoc. Prof. Bambang Leo Handoko’s online invited talk delved into the factors shaping cryptocurrency investment decisions. By expanding the heuristic bias model, he analyzed how cognitive biases influence investors' judgment and decision-making processes in the volatile cryptocurrency market, and provided insights into how investors and financial institutions can mitigate the negative impacts of these biases.

Session Group Photos

Excellent Oral Presentation Winners

S1-BP
M2037
Title: Swipe, Select, Satisfy: How GrabFood App Quality Drives Consumer Mobile Purchase Behaviour
Presenter: Yeo Sook Fern, Multimedia University, Malaysia

S2-BP
M2063
Title: The Shift to Gig Economy: How Traditional Employment Stacks Up Against Platform-Based Independent Workers
Presenter: Ramachandra Torres, Mapúa Malayan Colleges Laguna, Philippines

S3-BP
M2072
Title: Selection and Application of Optimized Machine Learning Models in Predicting Difference-In-Tester (DIT) Failures in Wafer Probe for Enhanced Efficiency in Lean Semiconductor Manufacturing
Presenter: Robert Lue R. Asturias, Mapúa University, Philippines

S4-BP
M2001
Title: Artificial Intelligence Framework for Enhancing Cyber Resilience in the Financial Industry
Presenter: Oluwatoyin Esther Akinbowale, Tshwane University of Technology, South Africa

S5-BP
M2011-A
Title: Category-Aware Sequential Recommender System Using Selective State Space Models
Presenter: Duseo Pak, Korea University, South Korea

S6-BP
M2094
Title: Examining Management Practices effect on Digital Technologies among Selected Cooperatives in Batangas
Presenter: Ronald Cuevas Catapang, National University, Philippines

Online Session 1-BP
M2100
Title: Fact-checking flagging in the age of AI
Presenter: Jiayu Han, Nanyang Technological University, Singapore

Online Session 2-BP
M2077
Title: Linking Pricing Strategies to Enterprise Performance: The Role of Digital Sales in China's SME Auto Insurance Sector
Presenter: Lujia Xiao, Universiti Tun Hussein Onn Malaysia, Malaysia


 

ICBIM 2025 Conference Proceedings Cover