Title: Multi-price lottery for ticket lottery sales
Abstract: We propose a multi-price lottery, a novel pricing mechanism for ticket lottery sales.
The multi-price lottery improves the expected payoffs for all types of potential buyers compared to the traditional single-price lottery system, while also increasing the event organizer's overall sales.
In this mechanism, high-paying buyers enjoy a higher probability of winning despite a higher price. Low-paying buyers benefit from lower prices despite a reduced chance of winning.
Because some tickets are sold at higher prices, the organizer's total revenue increases even if the other tickets are sold at lower prices.
The influence of technology affordance on addictive use in the virtual world: through the lens of virtual-domain perfectionism
Abstract: The rise and popularity of digitalization have made the addictive use in the virtual world more common, which has aroused wide attention from academia and public. Uncovering the underlying mechanism of addictive use is essential to address this serious issue. By utilizing the context of massively multiplayer online games (MMOGs), this study developed virtual-domain perfectionism of seeking excellence and avoiding failure from the dual process model of perfectionism and identified four affordances in MMOGs from the perspective of technology affordance. The authors surveyed 302 valid samples in MMOGs to empirically test the research model. The results demonstrate that two processes of virtual-domain perfectionism influence addictive use positively in MMOGs. Technology affordances perform as the antecedents of virtual-domain perfectionism and conduct distinct impacts in MMOGs. Specifically, affordances of interaction and identity are positively related to virtual-domain perfectionism, while achievement affordance is unrelated to virtual-domain perfectionism. Immersion affordance is positively related to virtual-domain perfectionism of seeking excellence and negatively associated with virtual-domain perfectionism of avoiding failure. This study identified virtual-domain perfectionism and specific MMOGs affordances. The research model provides insights into addictive use in MMOGs by leveraging context and combining lenses. Research findings help elucidate the role of virtual-domain perfectionism on the addictive use from MMOGs affordances with the corresponding technical features.